German electronics retailer Conrad Electronic is about to change drastically. Almost all of the company’s branches are to be closed later this year, as Conrad announced on its website. In physical retail, the focus in future will be on business customers.
Only the Wernberg-Köblitz branch should continue to operate in the previous format. On the other hand, we want to open other business-to-business (B2B) sites. The first such branch was opened in early summer 2020 in Hürth, North Rhine-Westphalia.
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Electronics retailer Conrad closes almost all of its branches: changing consumer behavior is the reason
The reason for this step is the changed consumption behavior of customers. People are buying more and more online. This development has been intensified by the corona pandemic over the past two years.
Affected Conrad employees cannot continue in their current positions. Your only option is to apply for other vacancies in the company.
This is not the first time that Conrad has closed almost all of its branches. This step had already been taken in the 1970s in order to focus entirely on mail order.