New e-brand: VW enters the pick-up sector | life & knowledge

For the big things!

Volkswagen wants to found a new electric brand for really thick things in the US – and that before the end of this year. Under the Scout brand, VW wants to build a pickup and a large SUV in the land of unlimited car sizes – electrically, of course. Vehicles must be designed, developed and produced locally for US customers.

With this step, VW wants to further expand the important growth market for electric vehicles. “Electrification offers a historic opportunity for a Group to enter the very attractive pick-up and R-SUV segment, underlining our ambitions to become a major player in the American market,” said Herbert Diess, CEO of Volkswagen.

VW is thus expanding its presence in the United States and is aiming for a 10% market share. The first prototypes should be unveiled next year. Series production could then begin as early as 2026.

As part of the Navistar takeover, Volkswagen acquired the 2020 Scout brand. Under this name, agricultural machinery company International Harvester had built pick-ups and rugged off-road vehicles in the 1960s until the Navistar company took over in the 1980s.

Target Tesla, Ford and Rivian

The US electric pickup market is not expected to be easy for VW. Because here they must assert themselves against the Ford F-150 Lightning, Rivian R1T and the Cybertruck announced by Tesla.

Ford's F-150 Lightning electric pickup is said to have a range of up to 300 miles

Ford’s F-150 Lightning electric pickup is said to have a range of up to 300 miles

Photo: Carlos Osorio/AP

The Ford F-150 Lightning starts at around $40,000 in the United States. The pickup, which is almost six meters long, can travel up to 480 kilometers, depending on the size of the battery. And: With its 131 kilowatt battery, it can supply a single-family home with electricity for up to three days in the event of an outage.

Rivian's R1T can travel up to 640 kilometers

Rivian’s R1T can travel up to 640 kilometers

Photo: JUSTIN SULLIVAN/AFP

With a battery capacity of up to 180 kWh, the Rivian brand R1T battery electric pickup can travel a total of 640 kilometers on a fully charged battery. It can take up to five tons on the trailer hitch. The e-giant would be presented at the 2018 Los Angeles Auto Show. It has been delivered to customers since September 2021. Price: from $67,500.

The Tesla Cybertruck is very unlikely to make it to Germany due to pedestrian protection in this form

The Tesla Cybertruck is very unlikely to make it to Germany due to pedestrian protection in this form

Photo: Work

Announced again and again, postponed again and again. We are talking about the Tesla Cybertruck. And it won’t ship to US customers until 2023 at the earliest. So far it is known that the Cybertruck should cover between 400 and 800 kilometers electrically. Here too, the starting price, like the Ford, should be around 40,000 US dollars.

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