Why does Elon Musk want to buy Twitter?

FElon Musk did it embarrassingly and correctly this time. He sent a letter to the head of Twitter’s board, including a copy to the United States Securities and Exchange Commission. Inside the message: It offers to take over all the actions of Twitter, the social network for short messages. He had surprisingly bought almost nine percent in the past few weeks, now he wants to pay a total of $43 billion for the entire company – a third more than the last stock price. What does the richest person in the world, with total assets of around $260 billion, who once founded the payment service PayPal, then grew space company Space X and automaker Tesla, want with a small medium size like Twitter?

Patrick Berneau

Editor responsible for economics and “value” of the Sunday newspaper Frankfurter Allgemeine.

A medium-sized company is what Twitter really is, at least when compared to the big players in the tech industry. About 7,500 employees, five billion dollars in annual turnover – even the utility company in Cologne offers more. Twitter doesn’t even make a profit. As much as the network has sometimes determined political debate in recent years, its economic success has remained weak. The founders left the company, some for the second time. Patterns change quickly. Apple is worth up to 50 Twitter on the stock exchange. The truth is, Twitter is in trouble, and has been for years. Yet no one has found a way to earn a lot of money from these short messages. And now the network’s best days are over. Like Facebook, Twitter has also started playing the sad social media blues.

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